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Simon &
Schuster has been using Frontline Call Center
to handle the Pimsleur Language Program 800# since September 2006 and they have
in every way met or exceeded our expectations. People call our 800# for a
variety of reasons having found it in a variety of places. It appears on every
Pimsleur program we sell and most of the people call because they want
information about continuing their language learning. So the Frontline agents
have to be well versed not only in all the editions we publish - as of this
writing over 220 separate products that cover 23 languages for English speakers
to learn and programs that teach English in 14 different languages. Their
primary job, then, is to sell our more extensive Pimsleur programs. And they
have.
Frontline was
able to plug into the Simon & Schuster order entry and tracking system with ease
and have been operating smoothly in that environment ever since we flipped the
switch.
Among the
many other tasks required of Frontline agents are:
Handling
requests for replacement booklets, CD's and cassettes for customers whose
originals have gone astray.
Tracking
orders for customers.
Dealing with
customers of other resellers who think that by calling the 'official' Pimsleur #
the person who answers will know their order history.
Handling
calls from people who do not speak English - the agents use a third party
translation service that allows them to participate in a three-way conversation
with a translator and the caller.
And we get
regular, reliable reporting on the Frontline activities that allow us to analyze
and plan our marketing efforts.
In short, if
we needed Frontline to move Mt.
Rainier a few feet to the left (west, from our
perspective) I have no doubt that they could do it before the end of business
that day.
Whit Waterbury, Director of Audio Programs for Simon & Shuster
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